Performance optimization is the systematic process of improving every touchpoint in your customer journey to maximize conversions and customer value. It's about identifying friction points, testing solutions, and implementing changes that turn more visitors into customers without increasing ad spend.
I specialize in conversion rate optimization (CRO), A/B testing, heatmap analysis, and behavioral psychology principles. Using tools like Optimizely, VWO, and Hotjar, I help businesses double their conversion rates by fixing funnel leaks, improving user experience, and optimizing every element that influences buying decisions.
Double or triple your conversion rates by fixing funnel leaks and optimizing every element that influences buying decisions.
Get more customers from the same traffic, effectively reducing your cost per acquisition without cutting ad budgets.
Create seamless, friction-free experiences that delight customers and encourage repeat purchases and referrals.
Every optimization is backed by data from A/B tests, heatmaps, and user behavior analysis—no guesswork involved.
Analyze your entire conversion funnel using heatmaps, session recordings, and analytics to identify where users drop off.
Create data-driven hypotheses about what changes will improve conversions, prioritized by potential impact and ease of implementation.
Run controlled A/B tests to validate hypotheses, measuring statistical significance before rolling out winning variations.
Deploy winning tests, monitor results, and continue iterating with new experiments to compound conversion gains over time.