Tracking configuration is the foundation of data-driven marketing. It's the process of setting up comprehensive tracking systems that capture every interaction, conversion, and revenue event across your marketing channels. Without proper tracking, you're flying blind—unable to optimize campaigns or measure true ROI.
I specialize in implementing advanced tracking setups using Google Tag Manager, Facebook Pixel, conversion APIs, and custom event tracking. Whether you need to track multi-touch attribution, set up server-side tracking, or implement privacy-compliant measurement, I ensure you have complete visibility into your marketing performance.
Track every click, conversion, and revenue event with pixel-perfect accuracy across all your marketing channels.
Implement GDPR and privacy-compliant tracking solutions that protect user data while maintaining measurement accuracy.
Get instant visibility into campaign performance with real-time tracking dashboards and automated alerts.
Understand the complete customer journey with multi-touch attribution that shows which channels drive conversions.
Review your current tracking setup, identify gaps, and design a comprehensive tracking strategy aligned with your business goals.
Set up Google Tag Manager, conversion pixels, custom events, and server-side tracking with thorough QA testing.
Create custom dashboards that visualize your most important metrics and provide actionable insights at a glance.
Continuously monitor tracking accuracy, fix issues proactively, and adapt to platform changes and privacy regulations.